Tuesday, March 12, 2024

Medium Format - 2024 - Day 72

 One of the things that I read a lot about with the Hasselblad X2D is the Hasselblad Natural Color Solution (HNCS). This color management system is independently developed by Hasselblad. It empowers Hasselblad cameras to render genuine, true-to-life colors with smooth, detailed transitions to restore the world of colors as perceived by the human eye.

So, I kind of wrote this off to marketing jargon. One of the situations where most cameras fail to render color is ambient indoor situations. I had just gotten home from work and Wes hopped up on the bed and looked right into the lens. The following photos are pretty much out of the camera, with the exception of some cropping. But the colors are out of camera. All I can say is that I am now a believer in HNCS.

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